The Folk Collection is an artesanal boutique located in Todos Santos, Baja California, México. Our aim was to design a brand that highlights the heritage of the Mexican artisans and reflects the quality of its products, by creating graphics based on Otomies textiles, integrating different animals and florals to create patterns that complement the brand. For the icon we chose a bird to symbolize the communication and the link between the artisans and the products in the boutique.
“Birds are connections between heaven and earth, like messengers and avatars”.
The brand seeks to offer craftsmanship for people who value sustainable living. The blue color, inspired by representative shades of México, predominates along with golden and white tones, making reference to the quality and dedication of each product.
CREDIT
- Agency/Creative: Zuncho Studio
- Article Title: The Folk Collection An Artisan Boutique in Todos Santos Mexico
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Branding, Graphic Design, Illustration, Packaging Design, Photography, Research
- Industry: Retail
- Keywords: #zunchostudio #thefolkcollection #zunchobranding #branding #packaging #lookbook #editorial #sustainableliving #Otomí #diseñootomí
