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The Flower Pot by Outfit

The Flower Pot by Outfit

The Flower Pot is a Los Angeles online retailer that offers “premium, plant-based products and exquisitely designed accessories to bring you balance and bliss.” The company’s values center around empowering women entrepreneurship and providing a “safe place for exploration and experimentation.”

Working with owner and founder Rebecca Kershberg, Outfit Branding & Design developed a story focused on connecting its audience to high-end alternative health and wellness remedies and a forward thinking, open, supportive community. This mix of sophistication and approachability defines the brand personality.

Remixing traditional motifs with mind-bending psychedelia, Outfit created a signature, dreamy illustrative print, subversive, teatime-inspired patterns, a natural, sun-soaked palette, and vivid iconography. We also produced surreal, large-scale collages to give the brand even greater dimensionality.

All of these assets are anchored by elegant yet expressive typefaces, and a clean, refined logomark.

CREDIT

  • Design Agency: Outfit Branding & Design
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: The Flower Pot by Outfit
  • Brand / Project Name: The Flower Pot Brand Identity by Outfit Branding & Design
  • External Design Credits: Event photos by Ashley Carucci.
  • Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Brand Positioning, Brand Promise
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Retail Brand Design, Iconography, Surface Design
  • Service Brand Application: Apparel, Packaging, Print Stationery, Signage, Social Media, Art Prints
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Project Keywords: cannabis, branding, logo design, brand strategy, cannabis branding, CBD branding, marijuana branding, icon design, visual identity design
  • Industry Category: Retail

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