The Flipside Duel Label Packaging for Nz Label Printers

The Flipside Duel Label Packaging for Nz Label Printers

The Creative Method – The Filpside Wine Range

To name and create a wine brand for specialist label printers located in New Zealand, that can be used as a gift to all of their current and future clients. They wanted a label that could celebrate the upcoming summer holidays while also drawing attention to their specialist printing capabilities. The area of focus was on a new dual adhesive label technique where the top layer could be removed revealing another print underneath.The idea was based around the transition from work to the beach and the part wine can play in facilitating an enjoyable break. The name ‘Flipside’ is a nod to ‘flip flops’ the preferred footwear of the holiday occasion. The front label is more traditional detailed and regimented showing a different style of footwear for each style of wine. When the top label is peeled back, it reveals the full colour holiday scene underneath where the stuffy work shoes have been replaced by the bold and bright flip flop. The colours underneath reflect the flavours of the wine.

CREDIT

  • Design Agency: The Creative Method
  • Organisation/Project Type: In-house, Published Commercial Design
  • Article Title: The Flipside Duel Label Packaging for Nz Label Printers
  • Brand / Project Name: The Filpside Wine Range
  • Production Credits: Label and Litho Printers NZ
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Australia
  • Market Country: New Zealand
  • Market Region: Oceania
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0