Introducing The flavour index, by Assembly
The flavour index is Assembly’s new coffee subscription service.

Assembly is a coffee roastery which is unique in identifying and responding to the evolving needs of independent cafes, restaurants, hotels and other hospitality outlets.

We acknowledge and value the diversity of experiences, knowledge and strengths of our peers in the industry. With a shared vision for creating forward-thinking approaches to coffee, Assembly is a collective where each individual’s insight grows the whole. We are a premium coffee roaster in the UK with a core purpose to uncover and showcase coffees which present truly unique qualities.

The flavour index was created as a means to catalogue all the coffees a customer would be receiving every month during with their subscription, based on one common denominator – taste.

With the first order they receive a custom designed box, that holds 12 cards ( for a whole year ), and each month a new flavour will be added into your index in the form of explanatory taste cards with space for recipes on the back.

Alongside the brand experience during purchase online and the accompanying printed collateral, the unboxing experience is complete with a first purchase complimentary gift – a handmade linen tea towel.

The challenge for this project was to create a different experience that what usual coffee subscriptions are like, make the customer feel like they are part of a process and keep them excited to receive their coffee every month.

The motion design really elevates all the digital touch-points and gives another layer of complexity to the branding.
Print collateral in GFSmith paper.