Outline is an open-air summer festival dedicated to the importance of personal boundaries and the ability to defend them.

The identity and logo of the festival symbolise the restoration of previously blurred personal boundaries. Performances, master classes are held at the festival, and souvenirs are sold. The target audience of the event is progressive youth who want to learn how to say no and stop communicating with toxic people without feeling guilty, as well as just have a good time and find like-minded people.

The festival has many functional and emotional advantages. It is accessible to people with any income level (since admission is free), and specialises in one problem – the protection of personal borders. The festival is held in the open air, there are a minimum of boring lectures and a maximum of practical actions and memorable shows and a lot of progressive youth.

The event stands out among potential competitors with a unified design system on all media, a memorable logo and a clearly defined target audience.

Positioning of the festival: A psychological festival that helps people build healthy boundaries between themselves and others. Vision: Helping insecure people appreciate and respect themselves as well as others. The mission: To teach people to value themselves and not to neglect their goals and desires in order to please others. Personality: Freedom-loving, inspiring, empathic. Values: Sincerity, reliability, awareness, safety. Entity: Conscious change of negative attitudes.