Women in Science Parkville Precinct (WiSPP) was established to empower organisations to work towards a culture change within the medical research field, creating environments for diverse voices in science to be heard, and to lead. WiSPP brings together a community of advocates and enhances their capabilities to lead and support cultural change in medical research. Since their inception over 60 volunteers from the five WiSPP institutes have participated in the design of our programs and change initiatives.
Established in 2014, WiSPP had outgrown their visual identity, and recognised a need to rejuvenate their positioning to reflect their principles of diversity and inclusion.
Edison was engaged as WiSPP’s strategic identity and design partners for this relaunch based on aligned business purpose and values, completing the organisations launch stage as a pro-bono project as part of Edison’s Design For Good initiative.
Designed to reflect positive change in the medical research field, the new identity and visual language for WiSPP establishes a progressive new chapter of growth and empowerment. A design system that is bold and proud – the ‘S’ is now a device the hero language device that symbolises the diversity of the organisations core values. Approachable and succinct messaging has been fused with a bespoke illustrated system that celebrates human connections with spirited charm.
The bold typography reinforces the organisations credibility, while a warm and modern colour palette shows inclusivity and a humanities-driven philosophy. The design system solution helps to emphasise the human aspect of the organisation, reinforcing the underlying motivation of empathy and supporting others through positive behaviour.
The final design system was ultimately rolled across the WISPP website here: https://www.wispp.org.au/
We are proud to align with an organisation that shares such similar core values and are continuously grateful for the opportunity to support women in science and facilitate the recognition that they deserve.
- Agency/Creative: The Edison Agency
- Article Title: The Edison Agency Brings Diversity to the Medical Research Field
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Identity System, Illustration, Rebranding, Research / Insight, Tone of Voice
- Keywords: Brand Positioning / Brand Language / Brand Identity System / Visual Language System / Launch Material