The Distillers Edition 2019

The Distillers Edition 2019

Every year MHD Group renews « The Distillers Edition » cross collection through the introduction of unique « Classic Malts ». In 2019, Caol Ila, Lagavulin and Talisker distilleries joined the selection. LINEA signed the design of the packaging for the launch. Although the three brands evolve in opposite words, the cases show a graphic unity. The packaging, processed with two materials, brings the collection within the category of Single Malts through generic characteristics on the lower part (elegant black colour and textured finish) while the upper part is made of a matt coated white film depicting the colours and decorations of each House. Each packaging opens from the front thanks to an elegant magnet flap. Theses boxes draw their original character from their opening. On the front side, an elegant magnet flap unveils partly the bottle, as a solicitation to discover the backstage of each distillery.

CREDIT

  • Design Agency: LINEA
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: The Distillers Edition 2019
  • Brand / Project Name: MOET HENNESSY DIAGEO (MHD) / Whiskies Caol Ila, Lagavulin, Talisker
  • Strategic Deliverables: Brand World
  • Design Deliverables: Packaging Design, Brand Identity, Structural Design
  • Location: France
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Beverages
  • Consumer Packaging Format: Case
  • Consumer Substrate / Material: Pulp Carton

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