VLCC, a pioneer in the beauty and wellness space, has long been a brand that beautifully blends nature with science. With its deep understanding of skin health and holistic beauty, VLCC continues to set benchmarks for innovation, trust, and efficacy in the Indian skincare landscape. As part of its ongoing evolution, the brand embarked on a redesign project to refresh and reimagine its well-loved facewash range — a line that has been a consumer favorite for years, now reintroduced with a modern, science-backed twist.

The new collection marks a bold step forward with the introduction of a Facewash + Serum formulation — a category-first innovation that combines the deep-cleansing action of a facewash with the nourishing power of a serum. Our design direction sought to visually capture this breakthrough idea, reflecting both the product’s functional performance and its sensorial appeal. Staying true to VLCC’s legacy of care, purity, and sophistication, each variant was thoughtfully crafted to tell its own story — from Aloe Vera and Neem to Charcoal and Turmeric — brought to life through vibrant ingredient-led colors, organic forms, and natural design cues that communicate freshness, vitality, and authenticity.

At the core of the design lies the dropper icon, a key visual element symbolizing the infusion of serum. This instantly introduces a clinical, high-performance feel, bridging the gap between scientific precision and natural skincare. Clean typography, fluid gradients, and meticulous attention to detail unify the range with a sleek, contemporary appeal. The final outcome is packaging that not only stands out on the shelf but also reinforces VLCC’s promise of trusted care, modern innovation, and skincare that truly feels like wellness redefined.