Mildberry – Onegin Vodka
Mildberry has developed a visual brand identity, bottle and label design for the Simple company’s new premium class Onegin Vodka. The brand concept is based on the image of a Russian aristocrat, familiar from the classics of Russian literature. The elegant shape of the bottle, specially designed by the Mildberry team, became a starting point for creating a holistic visual image: handsome, tall and elegant, Onegin is a nobleman in a fitted black redingote. Its unique silhouette and the increased height of the bottle also give Onegin an advantage on the store shelves.