The Cultural Code of the Russian Nobility

The Cultural Code of the Russian Nobility

Mildberry – Onegin Vodka

Mildberry has developed a visual brand identity, bottle and label design for the Simple company’s new premium class Onegin Vodka. The brand concept is based on the image of a Russian aristocrat, familiar from the classics of Russian literature. The elegant shape of the bottle, specially designed by the Mildberry team, became a starting point for creating a holistic visual image: handsome, tall and elegant, Onegin is a nobleman in a fitted black redingote. Its unique silhouette and the increased height of the bottle also give Onegin an advantage on the store shelves.

 

CREDIT

  • Agency/Creative: Mildberry
  • Article Title: The Cultural Code of the Russian Nobility
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Global
  • Format: Bottle
  • Substrate: Glass

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