With a crowded wine market the brief was to create a pack that was unique, had standout and enabled the pack to be sold for a premium. It needed to create a talking point around the dinner table of the 30+ year old’s but not feel unapproachable or elitist. Reflecting a sense of nature was also an advantage. It was a small run and needed to drive brand recall in a cost effective way. Flying over Marlborough in New Zealand the vineyards below create a patchwork like material effect from the sky. The label was created from material selected to reflect the view from above. Many birds are present prior to harvest showing that the grapes are at the optimum ripeness. 2 birds were used to form a glass in the negative space – showing a toast. The material and swing tag shows craft, style and quality
CREDIT
- Agency/Creative: The Creative Method
- Article Title: The Creative Method Create Limited Edition Wine Packaging Label for Bird’s Eye Estate
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Graphic Design, Illustration, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Bottle
- Substrate: Fabric, Glass Bottle
