From an early age, Aurora has known how to appreciate the value of a job well done: perseverance and patience for her lands give the best products. A dedication she decided to share this year to go beyond her local vicinity and expand abroad.
For her online store’s creation, she needed a brand that represented her values and philosophy. To do so, we went on with a workshop session to define the naming with the client. With this, came to life the name of Vila Aurora. Merging the place where here fields are located – Vilanova i la Geltrú – and her own name, combining tradition and her family’s future in a unique and emblematic naming.
CREDIT
- Agency/Creative: Pointbleu Design
- Article Title: The Creation of Vila Aurora
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Product Naming, Research, Tone of Voice
- Industry: Agriculture
- Keywords: Visual Identity, Website Creation, Logo, Naming
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
