The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps

The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps

Everland – Aalborg Basis

“Schnapps doesn’t have to be caraway and dill. With Aalborg Basis, Aalborg Akvavit looked to invite consumers to engage with the aquavit and make it their own – perhaps add a touch of bacon, a dash of liquorice or their own mix of herbs. Everland helped create a design that is simple, encouraging and accessible for everybody to use as their own canvas for creating a spirit filled with personality. The mild flavour leaves room for personality so you can make a schnapps taste exactly the way you want it. Aalborg Basis is DYI schnapps at its finest.”

CREDIT

  • Agency/Creative: Everland
  • Article Title: The Creation and Invitation of Consumers to Engage in Making Their Own Schnapps
  • Organisation/Entity:  Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Denmark
  • Market Region: Europe

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