Brand identity and roast packaging design system for The Coffee Cart, a mobile espresso catering company in San Diego. The mission of the brand is to facilitate community through conversation and shared experience with amazing coffee.
The central logo mark features a snow monkeyenjoying an espresso – inspired by interdependentcommunities of Japanese macaques, who spendtheir time chilling in hot springs with friends. Additional branding elements incorporate themes of energy healing, sacred geometry, and touches of eastern mysticism.
CREDIT
- Agency/Creative: Truant Studio
- Article Title: The Coffee Cart Brand and Packaging Design by Truant Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Format: Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
