” The Felina brand was redefined by The Circle as the brand inspired by fashion trends and the elegance of europe’s runways. The Felina polish remover packaging design, picks up on this positioning. The soft acetone free formula uses flower fragrances and gave birth to the idea to integrate floral print patterns from fashion designs into a light and elegant packaging design. Simple, light and elegant shapes is what we looked for, to give striking contrast to the timeless black and white brand style of Felina. The design was executed on a transparent foil print with solid white and black logo block and metallic foil to accentuate the floral pattern print.”
CREDIT
- Agency/Creative: The Circle Branding Partners
- Article Title: The Circle Branding Partners – Felina Polish Remover
- Project Type: Packaging
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
