Zernaev Studio – The “Captain Khryuk” Russian dumplings
“The Konstantin Zernaev Studio has made the redesign of the “Captain Khryuk” pelmeni package.
The goal was to increase appeal and memorability of the package. So the main character was redrawn to become more charismatic and understandable to a buyer.
The main theme of the design is reinforced by the back of the package which is implemented in the form of the adventure map.
Also, the new color scheme allows the package to stand out among its competitors.”
CREDIT
- Agency/Creative: Zernaev Studio
- Article Title: The Captain Khryuk Russian Dumplings-Packaging Redesign
- Organisation/Entity: Consumer Brand Redesign
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Sleeve
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
