The Brollach’s theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley’s family name – the Founder of The Craft Irish Whiskey Co. – the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.

The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.

The metal and the oak combine in a way that doesn’t need additional artefacts, it doesn’t need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.
The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a heritage and of conquest of the world outside.

The wooden grain, specifically intertwined from side to side on 45 degrees, guides the eyes towards the box, into its centre point: the more you glance, the more you want to look inside, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside.

Inside, the dark suede brings an enclosed space. A private mood for contemplation. It invites the user to immerse onto the contrasting products that emerge in front of the darkness and the metallic trims. Bottle, glasses, booklet and certificate, all inserted into the dense black background, and all bringing up intensity by contrasting that same darkness with the metallic trims, colours, or the whiskey’s natural shades.

Leather details are once again added as a heritage upbringing point, noble details to this chariot of Historical presence. The glasses are held by straps with two slots, an ancient technique for leather straps, belts, or armours.

The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden drawer that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey tasting experience.

The strong, decided lines of the glass vessel relatable to the entire experience box culminate with the silver and obsidian details around it. Silver foiling and a protuberant engraved label bring once again the notions of craftsmanship and carving of raw traditional materials. The neck, holding a metallic pattern, links the vessel and the whiskey colours to a strong, dense vision of semi-precious obsidian stone at the top, with silver trims and an exclusive string and medal to tie in together all the luxurious details of this bottle.