The Breew factory is a cafe and a coffee brewing house. They are proud believers in sustainable living and are always trying to keep their carbon footprint low. From using recycled materials for packaging to contacting the closest local farmers and small businesses for sources the best materials, their vision of create a community of coffee lovers around the same beliefs that the coffee industry can become more sustainable.
Earth tones and materials are used all over their visual ecosystem to depict their beliefs in being grateful to the planet and being serene with each sip of coffee they take while making bonds amongst the community over a cup of coffee.
The Breew Factory wanted to stand out from their immediate competitors in the area who were marketing towards gen-z with colourful and over-the-top abstract visual identity, The Breew Factory, went with a more toned-down approach, they wanted to look – mature, seasoned in the industry and targeted more high profile coffee connoisseurs. With muted designs to writing all the info about their brews and beans – they want to be transparent with their consumers. The typefaces chosen are vintage with a modern feel – the ” Newspaper with your morning coffee” feel is what they describe it. An old-schooled coffee brand with modern views.
They want to reach out to more people and make a community which belives in a sustainable growth and encourages them to be and do better in their coffee brewing journey. The team always invites a conversation and suggestions from people where they can learn on how they can recycle better and be more sustainable in the long run.