The Branding of ROXI, An Upbeat Urban Residence

The Branding of ROXI, An Upbeat Urban Residence

ROXI’s not a hotel per se, although you can easily just spend the night here. But even more so, ROXI’s a place for people with an unshakable drive. So It didn’t want to be categorized as a hotel or student housing. It’s a place where all roads cross: work, travel, studying, culture, friends, … A diversity and welcoming energy we captured in an engaging brand identity. Cheeky tone of voice and humorous colours included.

 

 

CREDIT

  • Agency/Creative: WeWantMore
  • Article Title: The Branding of ROXI, An Upbeat Urban Residence
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Belgium
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research, Tone of Voice
  • Industry: Hospitality
  • Keywords: Brand Design, Branding, Graphic Design, Brand Identity, Visual Identity, Logo Design, Brand Guidelines, Identity System, Tone of Voice, Brand Personality, Hotel, Student Hotel, Hospitality

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