ROXI’s not a hotel per se, although you can easily just spend the night here. But even more so, ROXI’s a place for people with an unshakable drive. So It didn’t want to be categorized as a hotel or student housing. It’s a place where all roads cross: work, travel, studying, culture, friends, … A diversity and welcoming energy we captured in an engaging brand identity. Cheeky tone of voice and humorous colours included.
CREDIT
- Agency/Creative: WeWantMore
- Article Title: The Branding of ROXI, An Upbeat Urban Residence
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Research, Tone of Voice
- Industry: Hospitality
- Keywords: Brand Design, Branding, Graphic Design, Brand Identity, Visual Identity, Logo Design, Brand Guidelines, Identity System, Tone of Voice, Brand Personality, Hotel, Student Hotel, Hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
