Alcohol-free beer. Yes, it’s a thing. The next big thing actually. A fact Brouwerij Roman was fully aware of. And so, Ramon was born. No lame non-alcoholic spinoff, but a full-blown beer with its own distinct flavour and brewing process.
“But non-alcoholic beer is not a real beer.” Wrong. That general notion needed to be challenged. It stimulated us to create a ballsy brand identity that ticked all the beer boxes and clearly held its own next to Roman’s other alcoholic brews.
Meet Roman. A man in every vein, nerve and chest hair of his body. Manly moustache and buffed biceps included. With testosterone levels reaching through the roof, we attributed all features typically associated with an alcoholic beer to a non-alcoholic one. The white and yellow colour scheme only enhanced our approach. Can’t get more beer than that, now can you?
CREDIT
- Agency/Creative: WeWantMore
- Article Title: The branding of Ramon, a non-alcoholic beer that ticks all the beer boxes
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Research
- Format: Can
- Substrate: Metal
