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The BrandHouse – CHROMAROMA

The BrandHouse – CHROMAROMA

“The objective: Aroma Esti asked us to create a new care and beauty product series (cologne, body lotion, soap) in 4 different aromatic varieties inspired by the Greek land. The new series is addressed to the young tourists that visit Greece.The concept: The brand name we created, Chromaroma, and the 4 individual names for each of the varieties: HELLO, YELLOW! (citrus trees aroma), FETISH, REDDISH! (peach and fig aroma), ALL RIGHT, WHITE! (lotus blossoms aroma ) και “TRUE BLUE!” (sea breeze aroma) in combination with the pop aesthetics that prevail in the colors and the graphic design invite the young customer to a playful game of the senses.”

CREDIT

  • Design Agency: The BrandHouse
  • Article Title: The BrandHouse – CHROMAROMA
  • Product Category: Health & Beauty
  • Consumer Substrate / Material: Pulp Paper
  • Extra: Brand Strategist: Katerina Tsenebis Creative Director: Nikos Vlahoyiannis Art Director: Sophia Georgopoulou

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