The Green Trees brand is a leader in the production of artificial Christmas trees in the B2B segment, thanks to its product and service advantages. But it is difficult to reach a leadership position in the B2C market which is full of numerous Chinese and Russian competitors, despite unique technologies and excellent consumer properties.
A comprehensive branding project was implemented to strengthen competitive positions and provide sales growth:
TigerTiger developed a brand platform that forms semantic and emotional content.
According to the platform, TigerTiger developed the corporate identity including the unique font and restyled the logo. Unique copyright helped to express the idea of the brand, its values and character.
Every point of contact with the consumer has been worked out from product packaging to official correspondence. A large number of carriers were branded from clothing to transport.
Brand communication tools were presented and explained to employees from CEO to ordinary employees – a prerequisite for the entire system not to remain only on paper and advertising layouts.