Research: Currently, the entertainment options available to the Venezuelan public – specifically, the Marabino – are very scarce. This becomes even more evident in the difficult times that the world population is currently experiencing. For this reason, ordering delivery or preparing a group meal has quickly become the favorite option for many. However, current food delivery proposals do not take into account the desire to “make something at home”. Therefore, there is a space on the market for a new and original brand that does understand the meaning of having a good time in a group through food.
What We Did: We set out to create a brand for a service that delivers step-by-step recipes with fresh ingredients. Crave was born out of the idea of socializing through food. Our team came up with a fun, friendly concept that strives to define what it means to have a good time cooking. Visually striking and commanding, this brand’s identity uses unique and colorful illustrations to create an immersive experience that highlights its ingredients and food recipes.
Brand Concept: The tastiest moments are enjoyed at home, inviting friends and loved ones! We are a celebration in motion, whether you want a romantic dinner with the person you love or organize dinner for your friends, we will give you everything you need. A good meal is enjoyed from the kitchen to the table and now you have to do it your way. Follow the instructions and we promise you won’t burn anything at all. Although, thinking about it, you can always ask for two meals… Just to be safe. No room for the lazy ones in this flavour. party!
- Agency/Creative: The Brand Tag
- Article Title: The Brand Tag Create Crave Brand Identity and Packaging Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Venezuela
- Agency/Creative City: Caracas
- Market Region: North America
- Project Deliverables: Brand Design, Brand Strategy, Brand Tone of Voice, Packaging Design
- Industry: Food/Beverage
- Keywords: Food delivery meal kits
Graphic Designer: Adriana Gutierrez
Strategist: Carlos Rincon