The Severyag brand packs sweets — wild berries in powdered sugar.

A special feature of the brand is the production of not only the classic “cranberries in sugar” like everyone else’s, but also: lingonberries, blueberries, blackberries, and cloudberries.

Inside the box is an origami, with a variety of berries inside the package. Origami can exist on its own after using the packaging.

The brand’s style is based on the metaphor of combining powdered sugar (the berry-making process) with the nature of the north.

In the price segment among competitors, the product costs about 450 rubles. Most competitors sell goods only online, and only a few sell both online and in supermarkets. Goods on the shelves can be found extremely rarely, mainly in small supermarkets. (Almost all sales are made through an online store). This can be one of the advantages of our product, as it will be sold both online and in the store.
The target audience of the product is residents of the metropolis, who have the opportunity to buy almost any food, but who want to pamper themselves and their loved ones with something unusual and specific.
Something you wouldn’t normally find in a big city, perhaps a piece of wilderness.

1. Brand identity and values: wild ingredients, naturalness, exclusivity

2. Reasons for trust: quality assurance by nature, pure composition

3. Benefits: a new culinary experience, an opportunity to taste the nature of the far north

4. Distinctive features: assortment, choice, reinterpretation of classics

5. Target audience: residents of the metropolis 20-35 years old, average income, lovers of culinary experiments

6. The essence of the brand: uniqueness due to its diversity