Just Hawawshi embarked on a journey to redefine the classic hawawshi, not just as a dish, but as a symbol of modern, urban cuisine.

The branding solution for Just Hawawshi is a vibrant celebration of urban energy and culinary exploration. The logo, a clever fusion of the “J” and the Arabic letter “ح,” visually captures the brand’s ethos of blending diverse elements into a harmonious whole. The positioning theme, “Urban Food,” boldly declares the brand’s identity and its connection to the fast-paced, cosmopolitan lifestyle. The tagline, “Worldwide Appetite,” further expands on this idea, suggesting a global culinary adventure. The visual language, inspired by urban iconography and street art, strengthens this link, creating a sense of familiarity and excitement for city dwellers. The packaging, with its playful use of stickers and bold graphics, mirrors the vibrancy and dynamism of the urban landscape.

The interior design echoes the urban theme, drawing inspiration from the bustling metro system. The facade, reminiscent of sliding metro doors, invites customers on a culinary journey. The staff uniforms, inspired by baseball jackets, pay homage to metropolitan culture and add a touch of sporty energy.

Just Hawawshi brand is more than just a visual identity; it’s a testament to the power of creative reimagination. It successfully bridges tradition and innovation, offering a fresh perspective on a classic dish. The brand’s holistic approach, encompassing everything from the logo to the interior design and staff uniforms, creates a cohesive and compelling urban identity. This strong foundation not only resonates with the target audience but also provides the brand with the flexibility to explore new ideas and expand its culinary offerings, all while staying true to its core values.