Brunette: In the renowned region of France famous for its commitment to producing premium spirits, a distillery embarked on a journey to craft a small batch of certified organic cold brew coffee liqueur unlike any other. The process began with a meticulous selection of high-quality organic coffee beans sourced from sustainable farms around the world, each chosen for its unique flavor profile and characteristics.
Every step of the production process was executed with precision and care, reflecting the distillery’s dedication to artisanal craftsmanship. The coffee beans were carefully roasted to perfection, enhancing their rich flavors and aromas while preserving their natural integrity.

Once roasted, the beans underwent a meticulous cold brewing process, allowing for a smooth and nuanced extraction of flavors without the bitterness often associated with traditional hot brewing methods. This cold brew coffee concentrate formed the heart of the liqueur, imbuing it with layers of complex flavors and a velvety smooth texture.

In line with their commitment to sustainability and traceability, the distillery ensured that each coffee bean could be traced back to its origin, establishing a direct relationship with the farmers who cultivated them. This not only guaranteed the highest quality beans but also allowed for a transparent and ethical supply chain.

The coffee concentrate was then blended with the finest organic spirits, carefully selected for their purity and character, resulting in a harmonious marriage of flavors that elevated the liqueur to new heights. Finally, the liqueur was meticulously bottled and labeled by hand, each bottle a testament to the craftsmanship and passion that went into its creation.

The result was a small batch, certified organic cold brew coffee liqueur that stood apart from mainstream brands, offering a truly unique and unparalleled drinking experience. With its exceptional quality and attention to detail, it quickly became a symbol of the region’s commitment to producing premium spirits of the highest caliber.

The Challenge: Create a modern identity and label for Brunette, aimed at consumers who are ‘in the know’ with a high appreciation for meticulous details and craft.

The Solution : A minimalist approach inspired by craft coffee culture and modern apothecary, where the product origin and processes are proudly showcased on the label. Subtle details were added in the form of coffee beans in the counter of e’s of the Brunette wordmark. The quality seal at the base of the label also has a creative touch with the depiction of a ‘coffee bean still’ icon.