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The Bettr Choice Cookies : Where Whole-body Wellness Tastes Like a Treat

The Bettr Choice Cookies : Where Whole-body Wellness Tastes Like a Treat

“The Bettr Choice” isn’t just a cookie; it’s a movement toward a more mindful and sustainable approach to snacking. The brand’s foundational philosophy is simple: Snack Bettr, Live Bettr. They craft nutritious cookies that go beyond simple sustenance by infusing them with adaptogens like Ginkgo Biloba, which is celebrated for its potential memory-enhancing and antioxidant effects.

This innovative ingredient choice positions Bettr Choice in the rapidly expanding functional food market, appealing to health-conscious consumers looking for convenient ways to integrate wellness into their daily routine. The core product provides a tasty and enjoyable experience while delivering targeted health benefits, thereby bridging the gap between indulgence and nutrition.

The project’s vision extends far beyond the product itself. The overarching goal is to create tasty and sustainable snacks that contribute to holistic well-being, support farmers through ethical sourcing, and actively nurture the planet through eco-conscious practices. This commitment to a triple bottom line—people, planet, and profit—makes Bettr Choice a leader in conscious consumerism.

By prioritizing sustainability, Bettr Choice aims to minimize its environmental footprint, from ingredient procurement to packaging. This dedication resonates deeply with modern consumers who increasingly value transparency and corporate social responsibility.

“Bettr Choice” invites everyone to Join the snacking revolution! It’s a call to action for consumers to choose snacks that are not only good for them but also good for the global community and the earth. The brand is pioneering a future where every snack is a conscious, healthy, and ethical choice.

CREDIT

  • Agency/Creative: Amal Antony Yesudas
  • Article Title: The Bettr Choice Cookies : Where Whole-body Wellness Tastes Like a Treat
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Bangalore
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: Snacks, Cookies, FMCG, Healthy, nutrition, Wellness

  • Credits:
    Designer: Amal Antony Yesudas

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