The Beauty Bar Hairproduct and Beauty Packaging Design by Grupo Berro
We created the new brand for The Beauty Bar, a hair and beauty product company from AArgentina. With the play on words, the symbol synthesizes a mouth and a glass. The logo combines a typeface with a gestural detail in the word ‘Bar’ that highlights the connection of Ayelén and Dante with the project. A young and relaxed new brand.
We developed the names of each product with a twist that emphasizes what type of hair each one is for.
And we design the packaging with a luminous chromatic proposal, with nature textures worked in duotones and a ‘rainbow’ stamping application for the symbol and for each name, giving the packs a special brightness. The result is a young and bold product line.
- Design Agency: Grupo Berro
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: The Beauty Bar Hairproduct and Beauty Packaging Design by Grupo Berro
- Brand / Project Name: The Beauty Bar
- Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Structural Design, Branding, Brand Creation
- Location: Argentina
- Market Country: Argentina
- Market Region: South America
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Plastic