We created the new brand for The Beauty Bar, a hair and beauty product company from AArgentina. With the play on words, the symbol synthesizes a mouth and a glass. The logo combines a typeface with a gestural detail in the word ‘Bar’ that highlights the connection of Ayelén and Dante with the project. A young and relaxed new brand.
We developed the names of each product with a twist that emphasizes what type of hair each one is for.
And we design the packaging with a luminous chromatic proposal, with nature textures worked in duotones and a ‘rainbow’ stamping application for the symbol and for each name, giving the packs a special brightness. The result is a young and bold product line.
- Agency/Creative: Grupo Berro
- Article Title: The Beauty Bar Hairproduct and Beauty Packaging Design by Grupo Berro
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Identity System, Packaging Design, Research, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Plastic