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The Beauty Bar Hairproduct and Beauty Packaging Design by Grupo Berro

The Beauty Bar Hairproduct and Beauty Packaging Design by Grupo Berro

We created the new brand for The Beauty Bar, a hair and beauty product company from AArgentina. With the play on words, the symbol synthesizes a mouth and a glass. The logo combines a typeface with a gestural detail in the word ‘Bar’ that highlights the connection of Ayelén and Dante with the project. A young and relaxed new brand.

We developed the names of each product with a twist that emphasizes what type of hair each one is for.
And we design the packaging with a luminous chromatic proposal, with nature textures worked in duotones and a ‘rainbow’ stamping application for the symbol and for each name, giving the packs a special brightness. The result is a young and bold product line.

CREDIT

  • Design Agency: Grupo Berro
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: The Beauty Bar Hairproduct and Beauty Packaging Design by Grupo Berro
  • Brand / Project Name: The Beauty Bar
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Structural Design, Branding, Brand Creation
  • Location: Argentina
  • Market Country: Argentina
  • Market Region: South America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

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