“Honey on the branch”. It provides consumers with a complete and stunning visual sensory experience. Pica Strategic Packaging wants to create a high-quality sense, requiring great attention to decorative effects. Every detail is carefully crafted to demonstrate the excellent quality of the honey with well-designed packaging.
With the upgrading of consumption, resources becomes more abundant.Considering China’s custom, the annual exchange of gifts is increasing frequently. Are you crazy about picking presents?
Pica packaging has created a delicate gift, a honey blooming like a flower. I hope the “gift selection” moment can help you free your brain!
China has been a “land of rites” since ancient times. People pay attention to “coming and going” when dealing with interpersonal relationship. Therefore, the culture of giving gifts is considered as a continuation of the Confucian “culture of emphasizing Li”.
After the reform and opening up, the commodity economy has developed rapidly, and people can buy almost all goods. Gifts no longer play the role of maintaining human relations in the traditional society. In more moments, gifts need to bear the feelings including but not limited to:
You are important to me and I value you very much.
This is my solemn, sincere and valuable intention.
Although we do not often contact, but I still miss you.
I make you feel proud.
How to “Wrap” a jar of Good Honey into a sense of value.
To create a sense of classic, we need to pay great attention to the decorative effect, from simple to complex, from the whole to the local, or solemn, or elegant, in every detail to do fine.
The sweet smell of branches
Early Honey did not have a suitable brand name, Pica Packaging named it as “Zhixi”, “Honey on the Branch” in English, with bilingual semantics of happiness, which delivers a natural and wild feeling. At the same time, this full of blessing meaning is in line with the positioning of honey high-end gifts.
- Agency/Creative: Pica Strategic Packaging
- Article Title: The Beautiful Packaging of Honey Demonstrates the Feast of Oriental Aesthetics
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: Beijing
- Market Region: Asia, Global
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Board
- Industry: Food/Beverage
- Keywords: honey, packaging, oriental elements, design
Chief Designer: Shuwei Qi