Batllegroup packaging concept and design of the new Licor 43 Limited Edition, we supported the strategy of creating iconic special editions, paying tribute to Spanish creativity and craftsmanship. The concept and design seeks its inspiration from the centuries-old taverns of Madrid Austrias District, and is crafted from the deconstruction of the typical tiles of the district and the intertwining of different designs and mixes of historical motifs which takes you to a new scenario, one in which it is considered a contemporary design.
Licor 43, owned by the Zamora Company, is the best known, most widely sold Spanish spirit in the world (available in over 60 countries), a position achieved with its secret recipe, preserved and passed down from generation to generation. It is made from a blend of 43 natural ingredients.
Licor 43 Made of Spain is a limited edition bottle that celebrates the singularity of Spanish art and culture. Batllegroup was commissioned to develop the packaging concept and design for the 2019 Edition. The concept pays tribute to Spanish creativity and craftsmanship, in this case, focussing on Madrid. The familiar tiles of the Austrias District, one of the most distinctive features of its centuries-old taverns, sparked this unique, elegant design with its excellence of finish and detail.
Enric Batlle, CEO and Creative Director of Batllegroup, points out that the “blue and white motifs construct an evocative, mystical scenario in which golden hues add just that subtle touch the drink cries out for, while the approach to the logo, created ad hoc for the limited edition, adds that essential character and singularity needed to connect with people in an authentic way”.
- Agency/Creative: BATLLEGROUP
- Article Title: The Batllegroup Create a 2020 Iconic Licor 43 Special Edition
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle