The Huntley signature bottled cocktail design invites hotel guests to experience a moment of Palm Springs nostalgia from the luxury of their private villa. This bespoke mini bar collection includes a series of old-school aperitifs inspired by the suave charm of the 1950s golden era. This theme is carried throughout, from the vintage Vesper Martini recipe, to the style of the glass bottle that contains it. A classic hip flask shape silhouette is paired with premium print finishes and gold accents to deliver a design that is both evocative and elevated.
From all aspects, the design draws on the classic mid-century modern aesthetic of clean lines and simple forms. The label has been created with a die-cut rounded edge that follows the curve of the bottle, seamlessly integrating the packaging into a cohesive whole. The typography style embraces the timelessness of the 1950s, where restraint and negative space hold as much importance as the lettering itself. Gold accents are applied selectively across the lid and foiling, adding a touch of glamour and metallic shine that catches the afternoon light.
The restrained colour palette mirrors the interior architecture and styling of the hotel – where amber hues, burnt oranges and sandy tones reinforce the quiet tranquility of the desert landscape. The uncoated Colorplan stock adds a subtle tactility and textural quality that speaks to this connection with the natural environment. The combination of earthy tones across the packaging creates a sense of warmth and familiarity, setting the scene for a relaxed evening toast at golden hour.
Just like the martini itself, the overall design is sleek and iconic, inspired by an enduring design style that has withstood shifting trends. The whimsical charm of the desert modern era is encapsulated inside and out, delivering a revived cocktail ritual that blends new with old.







CREDIT
- Agency/Creative: The Bar Brand People
- Article Title: The Bar Brand People Design The Huntley Signature Bottled Cocktail as a Mid-Century Luxury Experience
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Sydney
- Project Deliverables: Brand Creation, Brand Design, Brand Mark, Brand Tone of Voice, Branding, Label Design, Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2025/26 , Packaging, Label Design, Bottled Cocktail
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Credits:
Photography: Foliolio









