Rebranding Skullpture was a meticulous process we approached with the precision of a surgeon wielding a scalpel. We aimed to carve out a brand identity that mirrored the brand’s essence, values, and unique selling points. Still, we also wanted it to captivate a demanding audience, conveying a brand message of reliability and expertise while grabbing attention with enticing and upscaled visuals.

The core pillars—vision, values, and mission—shaped the core creative concept: Carving Beauty. From that point on, Skullpture’s refreshed and elevated brand identity was established: a brand focused on the concept of craftsmanship applied to facial bone surgery. The surgeons’ mastery inspired the brand’s exquisite character, delivering contemporary and bold visuals with an assertive and confident tone of voice that emphasizes the state-of-the-art surgical technology and reliability of the surgical results.

We were able to condense Skullpture’s message into an inspiring tagline that captures the brand’s purpose and values ​​while motivating individuals to seek their best version: Reshape. Improve. Evolve. The narrative encapsulated in this tagline tells a story where Skullpture acts as the craftsman who uses his expertise and experience to reform the patient’s facial features and reveal the uniqueness beneath. Recognizing the challenges of facial bone surgery, Skullpture likes its role to that of an artisan carving beauty from raw stone, supporting the patient’s journey toward self-improvement and celebrating their quest for self-esteem.
How we helped: Brand Consulting & Strategy: brand identity (values, vision, mission, message, promise); brand positioning; brand architecture analysis; target audience identification and brand communication realignment; Branding & Storytelling: Core Creative Concept and brand narrative; tagline; visual brand universe: logo adjustment, illustrations, iconography, custom typography, photography style, comprehensive brand book; Brand Collaterals: stationery, customer documentation, sales documentation (brochures, flyers, bags, etc.); Website & Digital Channels: user experience analysis; website design and development; template and guidelines for social media; newsletter design; Content Production: copywriting; visual assets for website content and social media; photo editing.