The Irish craft beer market is saturated. Overrun with beers that all too often lead with style over substance, value over values and a quick sale over a lifelong passion. Knockout Brewery tasked us to bring a refreshed brand and design ethos which genuinely aspires to be different.
This is where the art of brewing was born.
We commissioned an experienced abstract artist at the top of her game to craft three bespoke canvasses for the brewery’s three top-selling beers. Each artwork as unique as each of the beers they underpin. As with every masterpiece we started with a blank canvass, our simple white cans, onto which we exploded the colours and hues of each beer style.
The art celebrates Knockout’s unending pursuit of handcrafted brews, the highest quality liquids and its constant innovation across new styles, ingredients and finishes.
Knockout now stands apart as one of the most exciting breweries in Ireland and their un-ending pursuit of perfection and passion is reflected in the modern masterpieces that adorn the packaging. Coupled with a reinvented logo the beers stand proudly on the shelf, as well as the test of time.
Knockout Brewing was founded in 2014 by Joseph McMullan, based in Belfast, Northern Ireland and crafts small batches of quality beer. Knockout aim to brew the best beer they can, using only the finest natural ingredients and a passion for quality. Their beer isn’t filtered, isn’t pasteurised and is naturally carbonated leaving a natural and flavoursome product.
- Agency/Creative: Backbar Studios
- Article Title: The Art of Knockout Brewing Rebranding Designed by Backbar Studios
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ireland
- Agency/Creative City: Monaghan
- Market Region: Europe
- Project Deliverables: 2D Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: beer, craft beer, Belfast, beer label, Ireland, abstract art, art, canvas painting,
Artist: Clare May Martin