Renata Paraiso is a wedding design brand that was born from a passion for nature and, over time, reached a new level of sophistication. After establishing itself as a reference in outdoor celebrations, the brand sought to evolve and show that the elegance and sensitivity of its creations go far beyond the style that first made it known.
This was the challenge that led to the rebranding developed by Setesete. Through a new positioning strategy and an in-depth benchmarking study, a creative direction was defined to express everything the brand needed to communicate — something unique, exclusive, and true to its essence. This maturity is captured in the new tagline: “Sophistication and delicacy in every detail.”
The new identity was designed with attention to every aspect, featuring variations that ensure flexibility and consistency. The wordmark was crafted with an exclusive typeface inspired by minimalist modernism, while the color palette in beige and charcoal tones reinforces the sense of timeless sophistication and delicate harmony. The result is a brand that communicates refinement and authenticity across every touchpoint.
The launch of this new phase was celebrated through a collaboration between Renata Paraiso and Tiffany & Co. at the Copacabana Palace, marking the brand’s 10th anniversary. More than a celebration, the event symbolized the beginning of a new chapter — a moment where every detail, from design to experience, reaffirms the brand’s purpose: transforming dreams into unforgettable memories.
CREDIT
- Agency/Creative: Agência Setesete
- Article Title: The Art of Detail: Building a Brand that Blossoms in Every Experience
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Redesign, Brand Strategy, Branding, Creative Direction, Rebranding
- Industry: Entertainment
- Keywords: wedding decoration, event design, landscaping, floral decoration, luxury decoration, outdoor weddings, wedding design, event production, wedding branding, rebranding, Renata Paraiso, Setesete, Tiffany & Co., Copacabana Palace, 10 years of brand, collaboration, Brazilian luxury brand, reference in decoration, sophistication, delicacy, exclusivity, elegance, experience, personalization, refinement, style, harmony, natural beauty.
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Credits:
Agency: Setesete
Creative Director: Bruno Bardella
Brand Designer: Franciele Schnem
Motion Designer: Jean Paulo, Willian Eduart
Designer: Mariana Paredes
Copywriting: Bianca Izidoro, Alisson Cetano
Planning Analyst: Ricardo Cruz
Account Manager: Milena Leticia Romko
