The 2018 Harvest Concha y Toro Wines
Design and illustration for the 2018 Harvest of Viña Concha y Toro, the largest winery in Chile. The year 2018 brought together the perfect climatic conditions to generate an exceptional vintage, with wines with intense aromas, of fruits and flowers. The objective was to show the qualities of this vintage and communicate them to consumers, applying the campaign to the packaging of the most important products of the Vineyard. The campaign was launched last year and is present in the market to this day. Applications were made in different formats and supports.
CREDIT
- Design Agency: Design-lab Viña Concha y Toro
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: The 2018 Harvest Concha y Toro Wines
- Brand / Project Name: Cosecha 2018 / 2018 Harvest (Viña Concha y Toro)
- Strategic Deliverables: Brand World, Brand Strategy
- Design Deliverables: Illustration, Branding, Graphic Design
- Location: Chile
- Market Country: Chile
- Market Region: South America
- Product Category: Wine
- Consumer Packaging Format: Bag, Bottle, Box, Cup, Wrap
- Consumer Substrate / Material: Glass, Glass Bottle, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation