The Challenge:
Tethkar entered a crowded flower and gift market where most offerings had become transactional and lacked depth. While the founder held a powerful story and emotional mission, the brand was perceived as “just another flower shop.” With no strong visual identity, digital presence, or differentiated message, there was a clear disconnect between intention and perception.

The Opportunity:
We saw a unique gap, a chance to reposition Tethkar from a product-based business into an experience-led, emotionally resonant brand grounded in Emirati culture. The goal was not just a visual update, but a full brand transformation that captured meaning, memory, and care.

Our Approach:

Discovery & Insight:
We led a deep-dive strategy workshop to uncover the founder’s personal story, her sustainability goals, and the emotional core of the brand.

Brand Strategy & Essence:
Built on four brand pillars, Emotions That Endure, Emirati Identity, Sustainability with Meaning, and Crafted With Care, the strategy focused on turning every gift into a lasting memory.

Design Execution:
The identity system blends Arabic roots with modern elegance. The logo merges a heart, flower petals, and infinity symbol, representing love, heritage, and timelessness. A soft palette of desert florals and sustainable greens anchors the visual language.
Result:
Tethkar is now a soulful gifting brand that connects deeply with modern Emiratis. It offers bespoke gifts, story-led workshops, and cultural collaborations, preserving heritage while designing memories that last.