Founded in 1979, Terraço Pizzaria built a trajectory marked by flavor, tradition, and a genuine connection with the families of Sete Lagoas. Over the decades, it became more than a restaurant: a loving meeting place, where generations shared moments of joy and celebration. However, as time passed and the business naturally evolved, the brand’s visual identity no longer fully reflected its purpose, essence, and the welcoming experience it had always offered.
After 46 years of tradition, Terraço recognized the importance of reinventing itself—not to break with the past, but to retell its history in a new light. The rebranding emerged as a movement of respect for its own trajectory, a gesture of appreciation for its origins and openness to an even more vibrant future.
The project’s central objective was to align external perception with the brand’s internal essence, recapturing values such as warmth, joy, and excellence that have always defined Terraço. The new identity features a contemporary look, yet firmly rooted in tradition. Its exclusive typography was carefully designed to convey authenticity and emotion, while the graphic system reinforces the pizzeria’s warm, family-friendly personality.
The result is a brand that renews without losing its character, modernizes without losing its warmth, and reaffirms Terraço’s role as an icon in the gastronomic and emotional landscape of Sete Lagoas a space where time passes, but flavor and feeling endure.
CREDIT
- Agency/Creative: Studio Nil Brands
- Article Title: Terraço Pizzaria Rebranding and Brand Development by Studio Nil Brands
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Salgueiro
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Creative Direction, Graphic Design, Lettering, Packaging Design, Rebranding, Type Design, Typography
- Industry: Food/Beverage
- Keywords: pizzeria, rebranding, branding, logo design, typography, redesign, type, pizza
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Credits:
Creative Director and Designer: Nil
