Energy so powerful it must be Super Natural!
Tenzing Natural Energy is a pioneering energy drink brand, built to challenge the likes of Redbull and Monster, by introducing an all-natural energy source that comfortably matches and now exceeds canned energy brought to the market by these global brands.
The brand’s ethos is built around the great outdoors and outdoor pursuits, taking its name from the first Sherpa, Tenzing Norgay, to summit Everest in 1953.
Next on their agenda, to disrupt the category further and create the strongest energy drink on earth. Sourced from all natural ingredients.
Introducing the Tenzing Super Natural Energy can. An out-of-this-world way of getting your plant-based energy fuel while staying planet-positive.
As part of Tenzing’s ambition to disrupt and reinvent the energy drinks aisle, this launch propels natural energy to new heights and leaves the competition in a different stratosphere!
The all-new fiery mango flavour can is packed full of 200mg of natural caffeine and an extraordinary super-ingredient, cordyceps meaning this drink takes the crown as the most badass, powerful energy drink on the planet.
To deliver this new offering, the brand needed a bold and exciting design that would hero its powerful equities and match the liquid’s promise of ‘energy at a new level’. Boundless Brand Design created a visual world that literally skyrocketed Tenzing to a new universe, using an illustrative cosmic style. The pack features fiery mango comets, Milky Way-inspired fiery skies, and an extraterrestrial rocky terrain of cordyceps. Staying true to the brand’s equities, the arrow and mountainscape stand proudly at the centre of this new world of possibilities.
This is Tenzing’s new world for the wanderlust explorer—a Super Natural design born of the brand’s mission to constantly bring new power to the world.
After all, life’s too good for bad energy.
CREDIT
- Agency/Creative: Boundless Brand Design
- Article Title: Tenzing’s Cosmic Energy Drink Redefines Natural Power for the Next Generation by Boundless Brand Design
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Project Deliverables: 2D Design, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2024/25 , Super Natural Energy Drink , Packaging Design