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Tent Project Brand Design

Tent Project Brand Design

The future depends on the steps we take today to determine what kind of world awaits us. Every year we produce tons of waste, buy more than we need, and try to do something useful by breaking free from this cycle of consumption. We embark on this journey while considering the concepts of ethics and aesthetics together.
Tent Project is a slow fashion brand that prioritizes ethical production. We move forward with the awareness of acting responsibly towards our world, given the importance of every drop of our resources in these times. While finding ways to bring our designs to life, with respect for nature and our principles, we strive to bring together elements that nurture our creativity. We strive to maintain the same attitude of ethics and transparency throughout the production process, from the variety of materials used for packaging to the materials used by the shipping company. We draw inspiration from what time has left us, from the colors and textures of the 60s and 70s, from period fabrics, from old patterns, from freedom, from music, from different cultures.
When you look at Tent Project, you will see all of these reflected in our designs and the character of the brand. We strive to reflect what sustains us. We continue to search for new ways in our productions, but so far, the methods we have discovered can be divided into two. We have products produced using sustainable methods and organic materials; on the other hand, we also have products made from collecting end-of-stock and discontinued fabrics. Our goal is the same in both methods, only the process differs. In the first method, our design is predetermined, and we start the process accordingly. In the second, we work on a design based on the fabric we have, its story, and its type. We love exploring grandmother’s closets, working with historic fabrics, and most importantly, advancing with adherence to ethical production principles.
Tent Project is an entity where everyone can come together, inspired by freedom, colors, nature, and time. We believe that there are many methods of sustainability and we benefit from the colors and textures of the 70s. We implement our productions using environmentally friendly methods and we love to see the old and the new together!

We have created the brand identity, packaging and social media universe for Tent Project. While creating the brand identity, we have take cues by the world of the 70’s. Tent is a brand that prioritizes environmental protection, sustainability and upcycling. We stay away from the use of plastic packaging as much as possible.

CREDIT

  • Agency/Creative: Parcour Studio
  • Article Title: Tent Project Brand Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Turkey
  • Agency/Creative City: Istanbul
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Creative Direction, Design, Graphic Design, Label Design, Logo Design, Packaging Design
  • Industry: Fashion
  • Keywords: sustainable, slow fashion, vintage, clothing

  • Credits:
    Designer: Deniz Damar
    Designer: Burak Tigli

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