The family behind Knowlton House Distillery began their spirits journey with a well-established reputation for excellence in the world of dairy. Their master distiller used her scientific know-how to turn milk sugar into spirits, creating a whole new way for dairy to delight the taste buds in their clear spirits brand, TenHead.
Introducing this fresh take on vodka and gin required packaging as original as the spirit. Thoroughbred was engaged from the start for brand development, packaging design and strategy. The result is an honest and joyful brand with a genuine sense of place in their home state of Wisconsin. We brought this brand to life with a clean design that is both reminiscent of their dairy roots and the charm of Americana.
We created a truly unique bespoke custom glass bottle inspired by the nostalgic Americana background of the brand, with different spray coating colors to denote different spirits, complimented by timeless label design work that draws from history without feeling outdated.
Tenhead American Spirits is the first of several brands to be realised by the beautiful new Knowlton House distillery, with lots of new Spirits designed by Thoroughbred Spirits Group to follow in the coming years.
Unique to this design:
Premium custom bottle design with rich detailing from the top of the neck to the foot of the bottle. Unique spray-coating of color for custom bottle to differentiate the products. Embossing and foil finishing call attention to subtle dairy-inspired design elements and infuse a nostalgic sentiment into the design
- Agency/Creative: Thoroughbred Spirits
- Article Title: Tenhead American Spirits Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Chicago
- Market Region: North America
- Project Deliverables: 3D Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: gin, vodka, distillery, craft distillery, custom glass, bottle design, premium, spirits, craft spirits
Head of Creative: Benjamin Carr
Managing Director: Ann Moran
Executive Director: Scott Schiller
Head of Client Services: Kristin Shirtz
Senior Artworker: Jamie Berwick
Director of Brand Development: Lucy Paez