Tenfen is a high-performance engineering company committed to the quality of the services. The extensive technical knowledge and creativity in problem solving make Tenfen a brand that seeks to overcome its limits in the search for constant challenges. Aiming to conquer a highly competitive market, the company felt the need to create a strong visual identity that expresses its attributes and differentials.
The visual identity created for Tenfen Engenharia is modern, technical, robust, and disruptive, key attributes of the brand. The visual identity project has at its core a logotype created exclusively for the brand. Anchored by the modular construction concept, each letter of the logotype was carefully designed within a modular structure that allowed the creation of a strong and striking logo. This same concept is adopted throughout the project, which made it possible to integrate the entire visual language of the company in an integral and coherent, non-arbitrary way.
To complement the project, the Neue Haas Grotesk was adopted, a revised version of the classic Helvetica. Neue Haas Grotesk is an extremely functional and timeless typography, with great performance both in display sizes and text use. Used in a single weight and guided by the concept of modular space division, typography brings the company’s verbal language to life. The color palette defined for Tenfen has neutral tones inspired by materials used in construction, and is defined by black and gray tones. To give life and break with the neutrality of other colors, orange is used discreetly, ensuring contrast and greater personality to the brand.
- Agency/Creative: Cássio Podgaietsky Design
- Article Title: Tenfen Engenharia Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio do Sul
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Identity System
- Industry: Construction
- Keywords: Branding Logotype Grid Minimalism Helvetica Engineering
Director: Cássio Podgaietsky