The Teeling Family have been crafting Irish whiskey since 1782. With the opening of the new Teeling Whiskey Distillery in Dublin’s Liberties area, the Teelings accomplished what they had long set out to do, revive the tradition of distilling in Ireland’s capital and with it, bring Teeling and Irish whiskey back to the fore again. Known for their innovation in the Irish Whiskey industry, producing award winning premium Irish whiskey and constantly pushing the boundaries with unique cask finishing’s always setting the standards.
After the success of the Teeling Whiskey Renaissance brand we designed for Teeling Whiskey and to celebrate the rising of Irish Whiskey, Teeling Whiskey approached us to design and develop the next branding and packaging for their premium Single Malt Series. Rising Reserve seemed fitting for the next bottling series naming. The first bottling of the Rising Reserve Series consists of 21-Year-Old Single Malt that was aged initially in ex-Bourbon barrels for over 16 years before being finished in high quality, unique ex-Carcavelos White Port casks for over 5 years.
With a higher aged statement vs the previous Single Malt Series, a more premium packaging and design was needed. An Onyx black glass bottle with screen printed gold and white design, metallic label with foil detailing, neck wrap and gold metal bottle cork for the bottle; a rigid secondary packaging with premium dark uncoated substrate with a floral line detailing and premium finishing’s. A bottle that truly elevates the brand and delivering a premium Irish Whiskey bottling.
Rising…Celebrating the growth of Irish Whiskey
- Agency/Creative: Brand Hatch Creative
- Article Title: Teeling Whiskey Rising Reserve Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Chicago
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Brand Tone of Voice, Copywriting, Creative Direction, Illustration, Packaging Design, Typography
- Format: Bottle, Box, Case
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Whiskey, Irish Whiskey, Dublin, Single Malt, Premium Packaging, bottle design, Screenprint, label design, rigid packaging, secondary packaging
Designer / Creative Direction: Christopher Lee
Photographer: Zima Balázs
Client: Teeling Whiskey