In 2021, we had the opportunity to work with one of the most important brands in the country, when it comes to entrepreneurship. Sebrae works nationally to strengthen entrepreneurship and formalize the economy, promoting the development and competitiveness of micro and small companies in all sectors. Despite the Sebrae brand being invaluable, many entrepreneurs missed their connection to the current, increasingly challenging context.
Solution: Our work was to redefine the role of Sebrae for people, making its performance and organisation clearer, through: Brand strategy development; Positioning revitalisation; Sharing a code of culture for internal engagement; Organisation of the architecture between the Sebrae Nacional and Sebrae’s Regional brands and Creation of new visual and verbal brand expressions.
CREDIT
- Agency/Creative: Team Créatif Brasil
- Article Title: Team Créatif Brasil Create Rebranding for Sebrae
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America, Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Graphic Design
- Industry: Public Utility
- Keywords: sebrae, branding, brand, brand identity, design, graphic design, brazil
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Credits:
Graphic Designer: Lucas Casertani
Graphic Designer: Vinu00edcius Liberal
Graphic Designer: Mariane Rodrigues
Director: Erico Amorim
Director: Mathieu Reverte
Director: Raquel Sztejnberg
Director: Thiago Vareta
Brand Strategist: Duda Carvalhaes
Brand Strategist: Roberta Amorim
Copywriter: Érika Mateos
Copywriter: Gilmara Matos
Business Manager: Ana Luiza Rijo
Business Manager: Flávia Zacarias
Motion Design: Lucas Agostinho
Motion Design: Vitor Mendes
