Overview
Do you drink tea? What are your favorite sweets to pair it with?

Tea is a beverage that brings with it a history of customs and practices unique to each culture.

The challenge before us was to give people the opportunity to discover an array of tea-drinking traditions from different countries. But what sweets do people in different cultures enjoy along with their tea? The love of confectionery is universal, though the variety from country to country is an unending discovery.

The Challange
The challenge we were given was to offer customers an opportunity to sample the types of sweets used in the tea drinking ceremonies of different cultures.

The concept of this product is a flavor fusion of tea + sweets: since tea is a social beverage that people enjoy with friends and family members, we chose a name for the brand that would express the idea of bringing people TEA-GETHER for a tea time experience!

The design of the packaging is a visual invitation to what we have to offer on the inside. A neat and colorful table beautifully set with teapot and flavors of cultures from around the globe, beckons you to take your seat and delve right in, tea-gether!

The design of the packaging draws immediate curiosity with its quaint wooden table and the lid in the form of a tablecloth laid out ready to receive guests for teatime. Every detail reflects the respective culture’s style (English, Indian, Armenian, etc.)– from the teapots and teaspoons to the chair styles and even the textiles. These designs, mingled with the fragrance of wonderful teas and sweets, offer a true global flavor experience.

Our packaging design suggests and encourages to get TeaGether around the table to enjoy an uplifting tea and delicious sweets

Sounds like a good time, isn’t it