Teaespresso is a brand of tea bags belonging to Idocean food ingredients company, this is a product that is positioned in the high-end segment and our client: Idocean want the packaging to create a unique mark for the Teaespresso tea bag product line.
In addition, due to the Teaespresso brand, there will be many different product lines that require a common concept for the packaging of all these product lines.
Reddot Creative has told the story of the origin and flavor of Teaespresso tea lines by illustrating scenes from tea hills in Taiwan, Japan, Srilanka to British tea parties. In addition, the name of the flavor is also placed right on the product packaging so that customers can easily classify when buying.
Reddot Creative has applied the Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects when designing Teaespresso packaging. “We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out
The packaging set will include 9 designs for 3 product lines: Original tea, British tea and Mixed-flavor tea.
“Each tea box is a story of origin, its own taste with exquisite design, but when you order 3 boxes of tea with the same product line, they will combine into an overall picture that attracts customers’ eyes.
With this package, Reddot Creative hopes that Vietnamese products will have more competitive strength on store shelves with other products from abroad that are invested in brand design.
- Agency/Creative: Reddot Creative
- Article Title: Teaespresso Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Reddot Creative
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Bag, Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging Design
Creative: Quoc Thai Ngo
Art & Design: Na Le