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Teachat Fostering Flavorful Conversations and Human Connections Through Tea

Teachat Fostering Flavorful Conversations and Human Connections Through Tea

The meaning of Teachat is to set aside the taste sensation of tea to enhance the atmosphere of communication.
It is hoped that thanks to tea, the taste and language can be connected together, and new thoughts and ideas can be generated. Each bite has a strong human touch.
The curl of tea is full of teeth, highlighting the details of the mood and joy of the atmosphere.
Teachat brings not only the enjoyment of taste but also the supplement and nourishment of human feeling.
The organic growth of tea flavor continues.

The original intention of the design is to express that drinking tea is a complete event, and the role of tea in it is a series and rendering. Therefore, in the design, we try to express the emotional value that tea brings people together through drinking tea. Tea is a medium, which is more lively and active in color, depicting the lively atmosphere and lively communication in the calm process of drinking tea.
With rich graphics to represent the aroma and smell of tea, it runs through the entire visual system, the interpenetration of lines to form a network, which will be the network of tea drinkers, we enjoy this moment in such an atmosphere. The material of tea itself is very important, but more important is the joyful atmosphere and emotional exchange when we get together, the tea fragrance permeates the air, permeates between you and me, and we are intoxicated with laughter.

CREDIT

  • Agency/Creative: B&W
  • Article Title: Teachat Fostering Flavorful Conversations and Human Connections Through Tea
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: China
  • Agency/Creative City: shanghai
  • Market Region: Asia
  • Project Deliverables: Brand Design, Graphic Design, Packaging Design
  • Format: Bag
  • Industry: Food/Beverage
  • Keywords: tea

  • Credits:
    Designer: Ben
    Designer: Wynne

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