Project:
Tchippa is a service app based in Canada, designed to bridge the gap between skilled professionals, known as “Doers,” and clients, referred to as “Seekers.” The app provides a platform where users can find and book various services with ease. From home repairs, cleaning, landscaping, and dog sitting to moving and furniture assembly, Tchippa offers an extensive range of options to meet diverse client needs. With features like verified service providers, transparent pricing, and 24/7 customer support, Tchippa ensures a safe, reliable, and hassle-free experience for both parties. The platform’s mission is to foster a community where accessibility, reliability, and quality service are at the forefront.

Challenge:
The challenge lies in developing a distinct and engaging brand identity for Tchippa in an increasingly competitive service app market. To stand out, Tchippa must resonate with both “Doers” and “Seekers,” showcasing its values of accessibility, reliability, and community. The branding must communicate trust, efficiency, and simplicity while appealing to a broad demographic of users. Additionally, designing a seamless and intuitive UI/UX for the app is essential. It must effectively convey the platform’s core values while providing a user-friendly experience. Simplifying the process of connecting professionals with clients requires innovative design solutions that prioritize ease of use, transparency, and inclusivity.

Solution:
To address these challenges, a cohesive logo and brand identity strategy was developed, reflecting Tchippa’s mission and values. The branding combines modern, approachable visuals with a professional tone to attract both “Doers” and “Seekers.” The logo and design elements embody trust and reliability, while the color palette and typography convey warmth and accessibility.

On the UI/UX front, the app’s interface is crafted to ensure a smooth and intuitive user journey. Key features include easy navigation, robust search and filtering options, clear service descriptions, and secure booking processes. Thoughtful attention is given to onboarding both “Doers” and “Seekers,” with tutorials and guides to simplify their experience. The app also integrates review systems, real-time support, and a transparent pricing model to build trust and confidence in its services.

By combining innovative branding with a user-first design approach, Tchippa establishes itself as a trusted and accessible platform, redefining the way Canadians connect with professional services.