The Tayefeh brand is an old brand in the field of food production, which is why the brand name is derived from a traditional Iranian name. In offering new products, this brand had 2 important products with quality for sale in the market: peeled tomato and the second tomato paste. Therefore, according to the research that was done, it was decided to use personal illustration for these products, but with a more precise goal that these images show health and vitality and be designed very specifically.
In our peeled tomato product, the tomato that cares about cleanliness and washes its clothes and is drying its shirt (skin) in the field space in clean and free air, and also tried to use colours that the viewer communicate with the character at first glance. And we came in with conversational and questioning content: Have you ever considered that a tomato can wash its own clothes without having a washing machine? mean, he wanna be, clean?
I do not know…
We worked on a character-driven open tomato paste design, meaning a tomato character who is very happy and uses the natural tomatoes in his bicycle basket for his health and food preparation, as well as his also cycling, one of the symbols of sports and healthy, so we created it, a tomato that is happily and systematically cycling, and the viewer understands the good feeling, communicates with it, and then makes his or her own choices and purchases, but that’s the point. In this picture again, we entered with the question words to motivate:
Of course, our character did this with the help of his friend, who hung upside down happily! Or have you ever seen a tomato cycling with his friend, of course, maybe he is coming from shopping with a basket of tomatoes, who knows! Why so happy! Maybe it feels good and Feels healthy Health is important.
- Agency/Creative: Taha Fakouri
- Article Title: Tayefeh Tomato Paste Character Inspired Packaging Design by Taha Fakouri
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Asia
- Project Deliverables: Art Direction, Design, Digital Painting, Illustration, Packaging Design
- Format: Jar
- Substrate: Glass Jar
- Industry: Food/Beverage
- Keywords: #tomato_paste #tomato_paste _packaging #tomatopastepackage #label_design @creative_packaging_design
Graphic designer: Taha Fakouri