The project is dedicated to packaging chocolate with taurine.Energy chocolate with taurine for people who are constantly on the move, it is important for them to be cheerful day and night. Taurine, in turn, is an important component of a healthy lifestyle. Brain activity with the participation of taurine is more intense, while it helps to cope with overstrain, serves as an excellent prevention of stressful conditions. By its properties, taurine is several times superior to caffeine. Thus, chocolate high in taurine is an effective way to wake up your body and recharge your energy for the whole day. Thanks to its pure composition, chocolate is not only tasty but also healthy.
The main goal of the project is to draw the attention of consumers to a new product with a biologically active additive – taurine. The main visual metaphor is awakening. With simple graphics, the package has two eyes, one closed and one open. This is a condition in which a person wakes up early in the morning for work or falls into a state of sleep deprivation. Brand positioning – chocolate with taurine for those who find it difficult to wake up in the morning. There are four products in the line, the colored iris of the eye allows you to distinguish chocolate by taste. Bright colors convey the energy of awakening. The white background demonstrates the purity of the composition and the environmental friendliness of the product. Simple visual communication allows you to stand out in a given product category. We also try to minimise our impact on the global environment by using recyclable materials.
- Agency/Creative: Kristina Dyug
- Article Title: Taurine Chocolate Packaging Design Concept by Student Kristina Dyug
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Graphic Design, Packaging Design
- Format: Box, Wrap
- Substrate: Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: Chocolate packaging
designer: Kristina Dyug