Crowning its 10th year of packaging design and branding expertise with many awards, B12 Creative Branding’s new Organic brand architecture for the Tat brand is now on the shelves! Consumers’ search for clean content has been increasing for a long time. As B12 Creative Branding, we aimed to create a more sincere world by evaluating consumer insights while creating this clean architecture with the strong Tat logo. In this concept, we emphasize handicraft with the “Organic” text in the handwritten style, commitment to nature with the kraft texture and the simplicity of the product content with its transparent jar to tell the story of naturalness and purity. We complete a story brought from nature to tables with the bright red of the fresh tomato and details symbolizing the warmth of the sun. By combining traditional production with modern consumer needs, we bring a healthy and delicious product to consumers with a minimal and trustworthy aesthetic. While a strong stain is provided with the bands used under the typography, the modern style of the photo and the wooden plate are in harmony with the design architecture. The Tat Organik family, consisting of two different varieties, pepper paste and tomato paste, is distinguished from each other by strong color tones, and on the shelves, it is not just a product, but also a call for a natural lifestyle.
CREDIT
- Agency/Creative: B12 Creative Branding
- Article Title: Tat Organic Packaging Design by B12 Creative
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: B12 Creative Branding / Istanbul
- Market Region: Asia, Europe
- Project Deliverables: Food Photography, Illustration, Packaging Design, Packaging Guidelines, Photography Styling, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Packaging, Tat Gida, Turkey, Europe, Packaging Design, Packaging Guideline, Design, Packaging Architecht
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Credits:
Creative Director: Bürkan Çiftçigüzeli
